Phone Soap

Problem: We need images for our Mother's Day Campaign, but we only have a couple of weeks. We want to move toward being a premium brand, emulating some of our competition with our own perspective.

Solution: Beautiful, high-end cinemagraphs of mothers enjoying our Airsoap air purifier in their home with the feeling of being in beautiful landscape settings away from home. Photographed 3 models in a condo in Park City. Drove from Utah to Lake Tahoe, scouted and shot landscapes over 2 days and back in time to edit and deliver, 4 days total.

Result: Beautiful campaign delivered and used to promote our products with a premium feeling centered on mothers. I had a big migraine after doing alone in 4 days under $2,000 what should have required a crew, huge budget and months to execute.