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2024
Walther
A new look for Walther's product display page imagery
Creative Direction
Photography
Art Direction
Client /
Walther
Problem: Product images are inconsistent. Black firearms look silver. Features, textures aren't clear.
Solution: I simplified the lighting, made it more dramatic, and ensured that each plane on each gun's surface was differentiated. I set up a system that was repeatable, ensuring that light, angles and retouching were all identical.
Result: A beautiful product page with accurate images that will be more enticing and will reduce returns by ensuring that what customers see is what they get.

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