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2024

Walther

A new look for Walther's product display page imagery

Creative Direction

Photography

Art Direction

Client   / 

Walther

Problem: Product images are inconsistent. Black firearms look silver. Features, textures aren't clear.

Solution: I simplified the lighting, made it more dramatic, and ensured that each plane on each gun's surface was differentiated. I set up a system that was repeatable, ensuring that light, angles and retouching were all identical.

Result: A beautiful product page with accurate images that will be more enticing and will reduce returns by ensuring that what customers see is what they get.

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