ZAGG

Problem: Take an agency's concept and execute it at lower cost, and with very short notice to support the launch of our most important products of the year, as well as subsequent holiday moments.

Solution: Implement and train team on Ai imaging. Created Ai standards to avoid things going off the rails. Created characters communicating that ZAGG has products that are perfect for you no matter who you are.

Result: 60+ characters were created from animals to cartoons to astronauts. Filled the design & marketing pipeline with more images than we knew what to do with. Team is now well-versed in Ai creation, which has permanently greased the wheels of our creative operation by empowering designers to create images when in a pinch.